Building Iconic Brands

the power behind everyday brands.

Founded in Berlin in 2020, we've grown from an Amazon aggregator into a global brand builder, scaling beloved consumer products into iconic omnichannel brands. With over 20 brands and a presence across Europe, Asia, and North America, we transform listings into legacy through innovation, operational excellence, and bold ambition.

OUR MISSION

BUILDING ICONIC BRANDS – FOUND EVERYWHERE, LOVED EVERY DAY

OUR JOURNEY

2020

The Beginning

Born in Berlin with a bold vision, a world-class team, and strong investor backing.

2020

Scaling at Speed

Rapidly acquiring and scaling top-performing Amazon brands.

2021

Joining Forces with KW

Uniting with KW Commerce, a powerhouse in the Amazon space.

2023

Elevating Our Game

Merging with Elevate Brands to expand reach and expertise in the US.

2024

Laying the foundation for an Iconic future

Evolving from aggregator to builder of global household-name brands.

2025

Looking ahead

Driving forward our mission to build iconic brands - loved everywhere, every day.

2020

The Beginning

Born in Berlin with a bold vision, a world-class team, and strong investor backing.

2020

Scaling at Speed

Rapidly acquiring and scaling top-performing Amazon brands.

2021

Joining Forces with KW

Uniting with KW Commerce, a powerhouse in the Amazon space.

2023

Elevating Our Game

Merging with Elevate Brands to expand reach and expertise in the US.

2024

Laying the foundation for an Iconic future

Evolving from aggregator to builder of global household-name brands.

2025

Looking ahead

Driving forward our mission to build iconic brands - loved everywhere, every day.

DISCOVER OUR GLOBAL HUBS

The People Powering the X

Olivier Van Calster

Chief Executive Officer

A proven leader in consumer tech and e-commerce, Olivier has driven global growth at eBay, Ancestry, Voi, and StockX. He brings deep expertise in scaling businesses and building high-impact teams across markets.

RAJ MUKHERJEE

Chief Operations Officer

Raj has scaled supply chains and technology across e-commerce and retail. His years of strategic and operational experience allow him to turn operational complexity into competitive advantage.

LAURA GONZALEZ

Vice-President, People

Laura is a global leader whose career spans e-commerce, tech, and retail. She specializes in aligning people strategy with business goals, reengineering HR functions, and driving people-first transformations at scale.

Charles Bernheim

Chief Commercial Officer

Charles is focused on scaling brands for long-term, global growth. A former Amazon leader who shaped the company's European expansion, he brings operational depth and a wealth of e-commerce experience to his role at SellerX.

JEREMY BELL

Chief Growth Officer

Jeremy co-founded Elevate Brands, scaling it to $160M before merging with SellerX. Today he leads the SellerX Brand Incubator, drawing from a depth of knowledge and experience in private equity & M&A.

Kurt Rosen

Chief Financial Officer

In his long career as an international finance leader, Kurt has transformed organizations across retail, private equity, and consumer sectors. He brings financial discipline and strategic foresight to fuel sustainable expansion.

Tomasz Krzywicki

General Counsel

Tomasz is a seasoned legal and transactional expert with a wealth of cross-sector, cross-border experience. He leads with precision, ensuring compliance and unlocking strategic value at every stage of growth.

Olivier Van Calster

Chief Executive Officer

OUR INVESTORS

OUR
INVESTORS

We're supported by some of the world's leading investment firms including BlackRock, L Catterton, Sofina, and Victory Park Capital. Our strategic partnership powers our momentum and amplifies our ability to build tomorrow's brand icons today.